Strategy
Naming
Branding
Packaging
Messaging
Photo + Video
Web Design
Social
XXI MARTINISXXI (Twenty-One) Martinis is a Las Vegas inspired, ready-to-drink premium vodka martini collection. Shake, sip and share. Pair with your favorite people and playlist. Refreshingly cold, subtly sweet, and unapologetically bold.
IMPACTThe two founders approached us with nothing more than the story of their friendship and a recipe. Within a year, XXI Martinis became an award-winning, nationally distributed brand. Our expertise in the spirits industry and clear vision for the brand jump-started their journey. Today, XXI Martinis is distributed in 20 states and enjoys an exclusive partnership with The Bellagio Hotel & Casino in Las Vegas. The brand was also recognized at the 2022 ADI International Spirits Competition, winning several awards, including a Bronze Medal for Excellence in Packaging and a Double Gold Medal for Best of Category in Bottled & Blended Spirits (RTD).
My Role:
Creative Direction
Brand Strategy
Logo Design
Packaging Design
Web Design
Campaign Concepting
Digital + Social Content
Billboard + In-Store Display
Photoshoot Planning + Direction
Video Planning + Direction
Agency / Obviouslee Marketing
PM / Emily Randisi
Web Development / Kinfolk
Copywriting / Jenny Badman
Photo Production / Jenny Ferrara
Photography / Kirk Chambers
Video / Gordon Keiter