Strategy
Campaign Concepts
Photo + Video
Digital Ads
Social Content
Point of Sale
PR Activation
NOBLE OAK CASE STUDYNoble Oak Whiskey is on a mission to not just to revitalize the earth, but to honor it. They want to get as many people as possible outside and experiencing the beauty of nature, preferably while enjoying a glass of great whiskey.
IMPACTTasked with amplifying brand awareness during high visibility moments throughout the year I led the development of seasonal advertising campaigns to drive coordinated PR, digital, social and off-premise sales efforts. As a result, Noble Oak gains thousands of new social followers and saw a 51% increase in social engagement as well as secured top tier media placements in Forbes, Outdoor Life, Marie Claire and more.
“Full Bloom”
To celebrate spring, Noble Oak will double their donation and plant two trees for every bottle. Let’s cheers to a full bloom.
“Exhale”
Embrace the exhale and savor the day with Noble Oak.
“Best Served”
Make your best moments better. Life is simply best served with Noble Oak.
My Role:
Creative Direction
Brand Strategy
Campaign Concept
Copywriting
Digital + Social Content
Point of Sale
Photoshoot Planning + Direction
Video Planning + Direction
Agency / Obviouslee Marketing
PM / Tori Nardone
PR / Lauren Mayer
Copywriting / Tori Nardone
Design / Christian DiMonda + Melissa Montero
Photo Production / Jenny Ferrara + Abby Hibbard
Photography / Kirk Chambers/
Video / Gordon Keiter
CG Video / Knitted City