Strategy

Tournament Branding

Campaign Concept

Print + Digital Ads

Broadcast Commercial

Email + Social

On-Site Signage + OOH

Credit One Charleston Open 
“Where The Court Meets the Coast” Campaign

The Credit One Charleston Open is the largest and longest-running women's-only tennis tournament in North America, featuring a star-studded player field including Grand Slam champions and the world's top players. For over 50 years, this event has combined groundbreaking history with Charleston's charm to deliver tennis excellence.

IMPACT

Our "Where the Court Meets The Coast" campaign was the tournament's most successful to date, driving $3.46 million in ticket sales, with our emails alone generating over 150,000 in sales. Since our rebrand, the tournament was named WTA 500 Tournament of the Year in both 2022 and 2023. And top it off, our 2024 champion, Danielle Collins, even took the time to praise our team's world class content in her victory speech.