Strategy
Branding
Packaging
Messaging
Unboxing Experience
Photo + Video
HARDSCOOP CASE STUDYHardscoop took the two most drool-worthy delicacies they could imagine — wine + ice cream — and mixed them together. The result? A scoop of sweet and a bit of buzz.
IMPACTHardscoop’s original packaging wasn’t doing their brand justice, so they came to us for a fresh, fun new look. Since the rebrand, Hardscoop has secured retail distribution in Lowes Foods, Harris Teeter, World Market, and Total Wine, and is delivering happiness directly to customers with nationwide shipping. They’re now reaching an unprecedented number of customers that traditional alcohol distribution simply can’t and delivering a beautifully branded and memorable unboxing experience with every order. Hardscoop has been featured in Travel & Leisure and Forbes and has continued to innovate through partnerships with brands like Pusser’s Rum and Vizzy Hard Seltzer.
My Role
Strategy
Creative Direction
Design
Agency / Obviouslee Marketing
Designer / Jamon Exsted
Photography / Kirk Roberts
Copywriting / Kaitlin Chadwick
Video / John Barnhart