Strategy
Campaign Concept
Messaging
Print Ads
Digital Ads
Photography + Video
Web Design
BRAYS ISLANDBrays Island is America’s premier sporting community spanning 5,500 acres of pristine land cradled by the headwaters of the Port Royal Sound with direct access to the Atlantic Ocean. This tight knit community of owners are drawn to Brays for its dedication to preservation and a shared love of life outdoors.
IMPACTOur efforts to capture the beauty, the unique variety and the emotional pull of Brays Island has elevated the brand and attracted high quality leads for their sales team that have resulted in direct sales. We’ve secured PR in top tier publications and have seen increased organic search traffic (19%) and direct website traffic (33%) year over year.
Owner Stories showcasing the beauty of Brays.
My Role:
Creative Direction
Brand Strategy
Ad Campaign
Ad Design
Photoshoot Planning + Direction
Agency / Obviouslee Marketing
PM / Emily Randisi
Marketing / Melanie Mathos + Abby Hibbard
Web Development / Will Bullock + Hosea Sandstrom
Web Design / Justin Harris
Copywriting / Jenny Badman
Photo Production / Jenny Ferrara
Photography / Paul King
Video / Gordon Keiter
Illustrations / Sistal Creative