Strategy
Campaign Concept
Photo + Video
Digital Ads
Social Content
Yachtail CASE STUDY
"GOT The Yacht” CampaignYachtail is a ready to drink canned vodka cocktail looking to lean into the playfulness of their name.
IMPACTTasked with driving awareness for Yachtail in a crowded market, I spearheaded a launch campaign centered around the playful hook "I got the yacht." The campaign highlighted our premium ingredients and unique flavors, leaning into the fun, boat drink vibe and making the brand name memorable. We aimed to make people want to live the yacht life and ask for Yachtail in liquor stores.
“The Yacht”
No Yacht Required - Let Your Tastebuds Set Sail
My Role:
Creative Direction
Brand Strategy
Campaign Concept
Copywriting
Digital + Social Content
Photoshoot Planning + Direction
Video Planning + Direction
Agency / Obviouslee Marketing
PM / Tori Nardone
Copywriting / Tori Nardone
Photo Production / Abby Hibbard
Photography / Ben Jack
Video / Ben Jack