Strategy
Branding
Event + Collateral Design
Web Design
Thought Leadership
OUTDOOR RETAILER REBRANDOutdoor Retailer is North America’s premier outdoor trade show, bringing together leading brands, retailers, and industry thought leaders from around the globe. It serves as the ultimate hub for innovation and connection in the outdoor industry.
IMPACTOur team crafted a bold, modern rebrand that captured the energy and excitement of the outdoor world. We developed a dynamic visual system designed to flow seamlessly across every touchpoint, from digital platforms to in-person event experiences. To elevate the brand further, we designed the prestigious Innovation Awards logo, honoring the industry’s most cutting-edge products. Seeing our work come to life at this massive event was a proud moment—especially when I had the opportunity to take the stage as a guest speaker.
My Role:
Brand Strategy
Art Direction
Graphic Design
Thought Leadership
Agency / Obviouslee Marketing + Hed Hi Media
PM / Emily Randisi
Creative Direction / Tim McManus
Design / Jamon Exsted + Justin Harris