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Strategy
Branding
Packaging
Photo + Video
Web Design
In-Store
CASE STUDY: ISLAND COASTAL LAGER
Island Coastal Lager was created to be the perfect everyday, easy drinking beer. Brand development, design, content creation - everything about the brand embodies the island lifestyle - crisp, clean and uncomplicated.
IMPACT
A year after we launched the brand, Island Coastal Lager was ranked the #2 craft lager in South Carolina by Nielsen and had secured a multi-year partnership with New Belgium Brewing. They have distribution in twelve Southeastern states, several international markets and have fleet wide service on Carnival Cruise Lines.
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My Role:
Creative Direction
Brand Strategy
Campaign Concepting
Photoshoot Planning + Direction
Video Planning + Direction
Agency / Obviouslee Marketing
PM / Emily Randisi
Marketing Services / Ashley Brady
Designers / Chris Edington + Jamon Exsted
Web Development / Will Bullock + Hosea Sandstrom
Web Design / Justin Harris
Copywriting + Photo Production / Jenny Ferrara
Photography / Andrew Cebulka
Video / Hed Hi Media + Thomas Brothers